The series works to showcase its unseen production and pricing mechanisms. Repeating images executed in different mediums — pencil, colored pencil, acrylic, oil, ordered screenprint, artist screenprint, inkjet print and giclee print — reveal their material costs and the required added value to reach their uniform sale price. The initial image, serving as a constant modus, sets the following two units in motion, which describe the object, firstly as an artist’s financial investment, and secondly as a potential return on investment within the art market.
The content of the image is effectively disregarded, once it is visually implemented into its financialized conditions, generating a novel expression by depicting this process. Through this system the artwork is reduced to its financial makeup, rendering it only as earning potential and depicting its reification. As the sequence of mediums moves towards ever greater automation, the benefits of mechanizing production, and alienating ones-self from their work is disclosed, concluding with immaculate and infinitely replicable digital prints.